The current proprietor, Mr Ng Kin Hoe, strives hard to keep the heritage alive through innovation and passion, alongside the elder Ng, who, every day without fail will be busy in the shop overseeing the preparation of freshly baked biscuits and pastries. The painstaking work involves careful attention to every step of the process. Even a simple task as applying egg-wash to the dough, Mr Ng Kin Hoe won't be satisfied with just a single layer!

Mr Ng Kin Hoe, has been working and training under the strict guidance from his fahter since young. While keeping closely to many of the traditional techniques, he has also been innovating and developing the techniques of traditional baking. Thus, further making their baked goods, the top choice among the souvenir visitors bring home from Ipoh.

“The biscuits that we used to make were simple, however through careful experimentation we eventually were able to come up with more varieties to satisfy new taste buds and keep up with changing trends in bakery”.

Passion and skills are the ingredients that Ng Kin Hoe with his father built their reputation and business with.

Sin Eng Hoe Biscuit Factory are handmade and baked fresh daily, using the freshest ingredients to ensure the taste and quality of our kaya puffs and other favourites such as meat floss biscuits. Not forgetting our traditional mooncakes, which many customers from far and wide wouldn't mind lining-up just to buy some home for friends and family.

Sin Eng Hoe Biscuit Factory also take orders for wedding biscuits. With over 200 varieties of local favourites that you can choose from, there is bound to be something for everybody!

“Managing a bakery hasn't been easy, and keeping a legacy such as ours definitely requires much sacrifice from our part. There was a time when baking was not viewed as a choice profession. Nonetheless, we persevered with passion”, Mr Ng shared.

Such are the admirable qualities required to keep traditional handmade pastries alive and well in Ipoh.